BMAS promotes apprenticeships
BMAS promotes apprenticeships
I saw this advertisement in a subway station in Berlin and was very impressed by the idea.
The Bundesministerium für Arbeit und Soziales, which is the german equivalent to the british Federal Ministry of Labour and Social Affairs, promotes taking apprenticeships with this campaign and also introduces its support programmes.
The slogan of this campaign is “Discover, what’s behind it”. I think this works very clever with the graphical visualization of the environment it is being placed in.
Unfortunately I could not find out who developed this campaign nor what the other pieces look like. If anyone has more information about this I would highly appreciate an comment or an eMail.
1. December 2008 0 comments
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